August 9, 2022

The largest online trade fair for the food and beverage industry – is now behind us

WorldFood Poland 2022 trade fair is behind us. This year's edition was exceptional – for the first time in a new virtual formula. Information flowing to the organizerów prove that the event has proven to be a real shot in the arm. The fair was attended by 160 exhibitorsów from 22 countriesów and 2,166 logged in usersów representing the mainównie wholesale and retail trade, food production and catering!

Online fair – alternative, on whichóhe industry was waiting

Although the global pandemic shattered the previous order in many areas of our functioning, it fortunately did not freeze one thing: human ingenuity and innovation.

Thanks to initiatives such as trade fairs organized in virtual space, the food industry can continue to function harmoniously with the. Entrepreneurs can not only make new contacts all the time, but also exchange experiences and views on issues thatóThe visitors could hear representatives of government and institutions.

EXPO zone and networking – virtual window to the world

The organizers prepared an EXPO zone, whichówhere they placed virtual booths and exhibitor profilesów. This zone, oprócz function of product presentationsóIn the exhibition, it provided róalso an opportunity for networking activities.

Using the platform, 13,734 text messages were sent over 3 days, 2,547 thousand calls were made. audio connections and 1,836 audiovisual connections. The video meetings were very popular and their total time will beóSl 12 120 minutes, which is more than 200 hours.

„World Food Poland 2021 fair in online format was professionally organized. The platform ran smoothly, and the organizers made sure that participants visited the booths.” – This is how one exhibitor sums up participation in the fairów, Anthony Chiu of Hedonista, a company that produces Chinese chili oils.

Conferences, debates and panel discussions

W¶ród speakersów could hear representatives of government and institutions, expertóin and entrepreneursóThe exhibition was attended by representativesóin medióin, whichóhe speeches attracted great interest, with more than 1,500. recipientsów took part in the fair's conferences, all in a specially created Conference Zone.

Each day of the fairów was divided into thematic blocks related to current issues and challenges of the food industry. Omóm.in.:

  • The impact of the COVID-19 pandemic on international agri-food trade
  • Exporting to Eastern markets and all formal and practical aspects related to it
  • Trends shaping the future of the food industry, innovation, superfoods and novel foods
  • Organic food market in Poland and around the world
  • Dietary supplements and functional foods
  • Quality systems in pork production and pork preparationsów
  • Poland Wódka element of cultural heritage and traditions
  • Competencies of the worker of the future and directions of change in the HoReCa industry!

Inaugural debate

The fair began with an opening debate with Gregory Puda, Minister of Agriculture and Rural Development. Minister together with invited guests: p. Małgorzata Gośniowska-Kola (Director General of KOWR), Senator Jacek Bogucki, Dariusz Sapiński (President of the Management Board of Mlekovita), Jacek Zarzecki (President of the Polish Breeders' Associationóin and Manufactureróin Meat Cattle). They discussed the impact of the COVID-19 pandemic on the shape of international trade in the agri-food area. They pointed out opportunities for Polish exportersów food and omów have presented current consumer and sales trends. The Minister's speech, together with invited guests, attracted a record number of listeners.

The fair was also attended by companies from Mazovia, and the Marshal of the VoivodshipóThe Mazovian Voivodeship Adam Struzik, in a word of introduction, referred to the richness of productóin food produced in the Mazovia region, and encouraged participation in a virtual trade fair.

The substantive partners and wspóhe debates and thematic panels were organized by the largest and most important industry organizations and companies, as well as experts in selected fields, m.in.: Union Producerów i Employersóin the Meat Industry, Mintel, Euromonitor International, Association of Polish Wódka, Biocurier, Hypoallergenic, Food safety in practice, Fooodtech.ac, Startup Academy, Clever Logistic, Trój angle Sp. z o.o., Virtus, FoodMeLaw, Association of Economic Dialogue Forums, National Supplement Councilów and Nutrition.

The new reality

Pandemic, whichóra has limited opportunities in many areas of the economy, has not discouraged the organizer'sów fairóat WorldFood Poland to create a virtual trade show space, allowing potential trade show interactions in online form. The organizers of the fairów took the initiative to create an alternative form of business communication for the food industry in the form of a virtual event, which was appreciated by the majority of participantsów.

The platform will still be available to all logged-in usersóThe pandemic has caused many changes and mobilized a lot of people. April 30! You can still browse the virtual booths, exhibitor profilesów and their products and make direct contacts through chat functions. Available are róalso recordings of conferences, whichóre you can recreate for yourself at any time. The platform is available here: https://virtualexpo.worldfood.pl/

Specificólne thanks to the organizer of the fairów is directed to all partnersów: institutional, content and media, whichórespondents actively participated in the preparation and promotion of the event.

„Thanks are also due to Exhibitors for their willingness to participate in an innovative solution for the food industry, and to all visitors for attending the WorldFood Poland Virtual Expo. Pandemic time has caused many changes and mobilized zaróus as an organizerów as well as entrepreneursów, to look for alternatives and a wayów for business contacts. I hope that the virtual form of the fairów will contribute to the growth of companies participating in the online event. I hope that the next edition will be held already stationary, among theód tasteów and fragranceów from around the world . See you at the next edition of WorldFood Poland on April 05-07, 2022!” – mówi Agnieszka Szpaderska, director of the fairóat WorldFood Poland.